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Summer Fun: Tucson Tourism Ad Campaign & PDN Feature Article

July 14, 2010

Tucson is HOT in the summer. Most days hover around 100 degrees. There’s still fun to be had, though most of it happens after the sun goes down, or inside, or underwater. I was paired with two elementary school boys and their parents, sent to three amazing locations and set loose to have a good time while photographing the results for Tucson Tourism’s summer ad campaign.

We went to The Arizona-Sonora Desert Museum, Loews Ventana Canyon Resort, and The Mini Time Machine. The kids and their parents were charming and funny and we all had a blast.

PDN Magazine is running a feature article about it titled Tucson Tourism the Real Way.

Here’s a few of the images I took, followed by one of the final ads:

Boys eating popsicles

After a day at the pool

At the Desert Musuem with a cool owl

One of the final ads

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