Ad Campaigns

changs summer photos Jackie Alpers

I’m very excited to share P.F. Chang’s new Summer menu with you… because I took all of the photos!


Black (& White) Friday

November 18, 2010

The 2010 holiday ad campaign that I shot for La Encantada, an upscale open air mall in Arizona, illustrates the story of a dapper man-about-town as he picks up last minute holiday gifts for his family… and himself. Our hero, dressed in a Brooks Brother’s suit, stops at Tiffany & Co. where he buys a huge, four carat diamond anniversary ring. After that, he decides he could use a drink, and a smoke, so he stops at a wine bar, removes a Cuban from his Tommy Bahama cigar case, and enjoys a glass of fine brandy. He chooses a new pair of specs, straps a holiday wreath from the Pottery Barn on his vintage Mercedes, and heads off into the evening with a new found friend from the Humane Society.

This is running as a seven page magazine insert. Produced and styled by Melanie Sutton and Adriana Barillari. Layout by Heidi Zielger-Voll @ Heidi5. Our models were John O. from S.I.M. Agency in Phoenix, and our own Adriana Barillari who stepped in as a Tiffany’s shop girl at the last minute. John, it turned out, is also a coach for the Chicago White Sox.

I am especially happy to say that all of our amazing animal models from the Humane Society have been adopted!

Tucson is HOT in the summer. Most days hover around 100 degrees. There’s still fun to be had, though most of it happens after the sun goes down, or inside, or underwater. I was paired with two elementary school boys and their parents, sent to three amazing locations and set loose to have a good time while photographing the results for Tucson Tourism’s summer ad campaign.

We went to The Arizona-Sonora Desert Museum, Loews Ventana Canyon Resort, and The Mini Time Machine. The kids and their parents were charming and funny and we all had a blast.

PDN Magazine is running a feature article about it titled Tucson Tourism the Real Way.

Here’s a few of the images I took, followed by one of the final ads:

Boys eating popsicles

After a day at the pool

At the Desert Musuem with a cool owl

One of the final ads